EMM Group Partners with RPM / Pacha NYC Masterminds To Introduce Electronic Dance Music-Focused Experience at Multi-Concept Property at 199 Bowery in NYC

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TOP NYC HOSPITALITY GROUP ANNOUNCES DYNAMIC PARTNERSHIP WITH DANCE MUSIC POWERHOUSE TO INTRODUCE NEW NIGHTCLUB ON THE LOWER EAST SIDE

(New York, NY—October 2012) –Eugene Remm, Mark Birnbaum, and Michael Hirtenstein, owners of EMM Group, New York’s leading hospitality and nightlife company, announced today that RPM Worldwide’s Eddie Dean and Rob Fernandez, the masterminds behind Pacha NYC, have become partners for FINALE, the 6,000 square foot ultra-luxe nightclub from EMM Group set to officially open November 8th. The union marks a groundbreaking collaboration between two of the top nightlife operators and innovators in the country, and swells the anticipation for the venue, which is expected to become New York City’s premier destination for world-class DJs in an intimate, exclusive environment.

Built like a padded vault, FINALE is hidden deep within the multi-concept property at 199 Bowery, lined top-to-bottom in tufted blue leather to house a state-of-the-art Void Acoustic sound system – the highest quality sound system found in a Manhattan nightclub. Anchored by a rosewood and polished-chrome accented bar, FINALE also features aerial rigging points and a 12’ x 6’ video wall directly behind the central DJ booth. Crowning the space is an LED video panel ribbon made up of (95) 12mm panels tracing the entire perimeter of the dance floor high above partygoers’ heads, immersing them in a true 360-degree, nightlife experience. FINALE creates a multi-faceted experience by incorporating avant-garde performers throughout the entirety of the venue.

EMM Group, which began in 2006 with the opening of Meatpacking District nightclub Tenjune, has since opened Catch, Abe & Arthur’s SL, and several other hospitality venues including a partnership at HQ Nightclub at Revel Resort & Casino in Atlantic City. EMM Group has cultivated a robust VIP clientele and a renowned reputation for outstanding service that spans New York City, The Hamptons, New Jersey, and later this fall, Miami.

Stemming from Pacha in Ibiza, widely considered the Mecca of dance music, Pacha NYC has become the one of the world’s largest nightlife brands. Owner Eddie Dean and partner Rob Fernandez, have played an integral role in the venue’s success and have been a driving force of dance music in New York City. Together the duo founded RPM Worldwide, which most recently spearheaded the Steve Angello “Size in the Park” concert, Electric Daisy Carnival New York, and is fronting the upcoming “All Mixed Up” Halloween bash at NYC’s Pier 94 with notables including Alesso, Sebastian Ingrosso and Otto Knows. They have established themselves as the premier dance music-focused marketing and management group worldwide.

Drawing on one another’s expertise in these are

as, the strategic joint venture for FINALE further cements EMM Group and RPM as vanguards of NYC nightlife. The partnership comes at an exciting time for both, as electronic dance music has emerged as nightlife’s utmost experiential entertainment phenomenon. The relationship between the companies will result in an exciting new era for NYC nightlife, as many of the top DJs from around the world will take center stage within FINALE’s DJ booth, offering world-class dance music events and shows that take full advantage of the nightclub’s cutting edge audio-visual blueprint.

Situated in Manhattan’s Lower East Side, FINALE, will be just one of venues at the 20,000 square-foot property, offering guests the ultimate DJ-centric experience with progressive performance elements. 199 Bowery will also feature The General, a bustling restaurant serving modern Asian cuisine and occupying prime storefront that stretches across the eighty-foot facade with retractable glass garage-door panels that open up directly into the front café; as well as a downstairs performance-style space.

ABOUT EMM GROUP

Eugene Remm and Mark Birnbaum along with business entrepreneur Michael Hirtenstein founded EMM Group in 2006 and have since built it into one of New York’s most successful and multi-faceted hospitality management companies. Most recently, EMM Group has launched CATCH, a seafood restaurant in the Meatpacking District. As the company continues to expand, EMM Group will open the doors to a 20,000 square-foot venue that will house multiple concepts at 199 Bowery in the Lower East Side. Soon thereafter, EMM Group has recently announced its plans to open a second outpost of CATCH and SL, inside The James Royal Palm in South Beach in the Fall of 2012. Within the company framework exist several divisions devoted to restaurant and nightlife operations, marketing and event production, promotions and lifestyle management. Within its first four years, EMM Group established four successful venues: Abe & Arthur’s, SL, Tenjune and The Chandelier Room. In the summer and fall of 2011 they added SL East, the Hamptons outpost of its Meatpacking flagship nightclub as well as two new restaurant venues: CATCH and Lexington Brass, a New-American bistro in the lobby level of a luxury Hyatt in midtown Manhattan. In 2007, they also purchased the EMM Group Estate, a privately owned property in Sag Harbor for private events, and launched Four Hundred, a members-only lifestyle management service.

ABOUT RPM

RPM is the world’s premier dance music focused marketing and management group; founded and operated by Pacha NYC owner Eddie Dean and promotional director Rob Fernandez. In the last year alone, their team has produced over 200 events in and around New York City, most recently including Size in the Park with Steve Angello, which sold out in just five minutes.

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