ULTRA; Episode 3 – Growth and expansion

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‘With the kickoff of Ultra 2018 less than a month away, the festival has released the third installment of its 5-part ’20 Years Of Ultra’ series. This episode hones in on the growth and expansion of both dance music in the United States and Ultra Music Festival itself. Through a series of intimate interviews with dance music’s most prolific figures, fans are given a glimpse into how and when Ultra Music Festival grew from a small, niche subculture to a global phenomenon and household name.’

‘Throughout this installment, Carl Cox details the rise of the underground, commercialization of dance music and the faces of the electronic revolution of the early to mid 2000’s. Artists that once played in Cox’s tent (and now Megastructure) who are now dance music superstars, join to share their experience of electronic music attracting the global spotlight in a major way.’

‘The likes of Nic Fanciulli & John Digweed have remained committed to their underground sound, and believe that this genre will always have a prominent place at Ultra Music Festival. Today we see long-term dance music lovers share dance floors with the next generation of fans, creating the truly unique experience that is Ultra Music Festival.’

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Anna Smedema

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