Sensation: The fashion trend from head to toe is white this fall!

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In New York City the change of season from summer to autumn means that fashion week is heating up. If you’ve been paying attention to the runway you’ve noticed it’s largely been about presenting the purest color of white as the forward fashion trend. Designer’s Alexander Wang, Dolce & Gabbana, Michael Kors, Lacoste, Isabel Marant and Alexander McQueen are but a few celebrating clean white looks this season.

Off the runway and outside the fashion world white is always fashionable in the eyes of Sensation. So it’s a great convenience that as the fashion world and all your favorite clothing stores stock up on white you’ll have many great styles to choose from when picking out your outfit for the first ever Sensation USA event at the brand new Barclays Center in Brooklyn, N.Y., on Friday, October 26 (limited tickets available) and Saturday, October 27 (sold out).

White has a deep meaning for Sensation and attendees are not asked to dress in white as some cheeky “White Party” theme. Rather, the white dress code was instituted from the beginning as a way to pay tribute to ID&T (the organization behind Sensation) co-founder Miles Stutterheim who passed away in a tragic car accident. Miles’ funeral became a celebration of his life with guests arriving in white and DJs playing music in his memory. From that point on Miles’ brother and ID&T co-founder Duncan Stutterheim vowed to come together every year and throw a party honoring his life.

The first ever Sensation took place at the Amsterdam Arena – home of Ajax football club – and attracted 20,000 clubbers. The following year, Sensation as we know it today was born. As a tribute to Miles, Duncan asked Sensation visitors to dress in white, just as people did at Miles’ funeral and eighty percent of the 40,000 attendees dressed-up in white, creating an image so staggering that the dress code has remained the same ever since.

Limited tickets are available now for the Friday, October 26 date through Sensation.com, www.ticketmaster.com, charge by phone at 800.745.3000 and select Ticketmaster outlets. All tickets for Saturday October 27 are sold out. Sensation is presented by Bud Light Platinum.

Guests must be at 21 years of age or older to attend Sensation and white attire is mandatory.

ABOUT SENSATION

The organization behind Sensation is ID&T – also known for its award winning festival Tomorrowland. Sensation was initiated in Amsterdam in 2000, and since then millions of people around the world has experienced one of the most spectacular dance and music phenomena in the world.

While Sensation’s reputation has grown, the music has evolved and taken on it’s own style – it’s not just about booking the biggest name DJ's, it’s about choosing the people who can make Sensation the best event possible, and play the most cutting edge music of today and tomorrow.

For additional information, visit www.sensation.comAfrodita En La Cama *** 75% Comision

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ABOUT LIVE NATION ENTERTAINMENT

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.

For additional information, visit www.livenation.com/investors

ABOUT ANHEUSER-BUSCH

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.

For more information, visit www.anheuser-busch.com

ABOUT DANCE4LIFE

dance4life, Sensation’s exclusive charity, plays a major role in young peoples lives worldwide through youth empowerment programs established in almost 30 countries worldwide. $0.50 of each Sensation ticket purchased will be donated to dance4life, and the organizers will match each donation to make it an even dollar.

For more information visit www.dance4life.com

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