Tiësto to partner with iconic lifestyle brand Guess

GUESS, the denim-based lifestyle brand, is pleased to announce that the company is embarking on a comprehensive collaboration with legendary DJ and producer Tiësto that will include a limited-edition capsule collection and branded performances around the world.

“When I first met Tiësto, I was really so impressed,” said Paul Marciano, CEO and Creative Director for GUESS?, Inc. “We connected right away on both a personal and professional level. He is more than just a DJ – he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous and sexy GUESS lifestyle.”

“GUESS has been a pioneer in fashion for 30 years,” said Tiësto. “I’ve been a fan of the brand for a long time. It’s really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB LIFE.”

Beginning in August, the Limited Edition Tiësto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores around the world and also at department and specialty stores. The apparel collection will follow in October for women and men. The 22-piece line is inspired by the growing power of electronic music and the lifestyle surrounding it in today’s pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatments with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiësto performance, and leather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiësto logo in black and electric blue.

Tiësto’s performances will span the globe beginning July 23^rd in Ibiza and will continue through to 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.

A dedicated microsite, with the URL of tiesto.guess.com, will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.

Jul 21 – Barcelona, Spain – Fira Barcelona

Jul 23 – Ibiza, Spain – Pacha Ibiza

Jul 27 – Helsinki, Finland – Helsingin Messukeskus

Jul 28 – Nessebar, Bulgaria – Nessebar Stadium

Jul 29 – Mykonos, Greece – Cavo Paradiso

Jul 30 – Ibiza, Spain – Pacha Ibiza

Aug 3 – Honk Kong, China – W Hotel (Grand Ballroom)

Aug 4 – Seoul, South Korea – UMF Korea

Aug 5 – La Pineda, Spain – Pacha La Pineda

Aug 6 – Ibiza, Spain – Pacha Ibiza

Aug 11 – Zurich, Switzerland – Hallenstadion (EARLY)

Aug 11 – Andalucia, Spain – Creamfields Andalucia (Circuito de Velocidad de Jerez de la Frontera) (LATE)

Aug 13 – Ibiza, Spain – Pacha Ibiza

Aug 20 – Ibiza, Spain – Pacha Ibiza

Aug 26 – Liverpool, UK – Creamfields

Aug 27 – Ibiza, Spain – Pacha Ibiza

Sep 2 – New York, NY – Electric Zoo

Sep 3 – Ibiza, Spain – Pacha Ibiza

Sep 7 – Kiev, Ukraine – IEC

Sep 8 – Graz, Austria – Lake Festival

Sep 10 – Ibiza, Spain – Pacha Ibiza

Sep 17 – Ibiza, Spain – Pacha Ibiza

Sep 24 – Ibiza, Spain – Pacha Ibiza

Oct 2 – Syracuse, NY – Oncenter Convention Center (W/ Dada Life)

Oct 3 – Erie, PA – Erie Insurance Arena (W/ Dada Life)

Oct 4 – Albany, NY – Washington Avenue Armory (W/ Dada Life)

Oct 5 – Durham, NH – Whittemore Center (W/ Dada Life)

Oct 6 – Amherst, MA – Mullins Center (W/ Dada Life)

Oct 7 – Bethlehem, PA – Sands Bethlehem Event Center (W/ Bingo Players)

Oct 8 – University Park, PA – Bryce Jordan Center (W/ Bingo Players)

Oct 9 – Cincinnati, OH – Fifth Third Arena (W/ Bingo Players)

Oct 10 – Columbus, OH – Nationwide Arena (W/ Dada Life)

Oct 11 – Ypsilanti, MI – EMU Convocation Center (W/ Dada Life)

Oct 12 – Grand Rapids, MI – Deltaplex (W/ Dada Life)

Oct 13 – Chicago, IL – UIC Pavilion (W/ Dada Life)

Oct 17 – Fresno, CA – Save Mart Arena (W / Tommy Trash)

Oct 18 – San Jose, CA – San Jose Event Center (W / Tommy Trash)

Oct 19 – San Diego, CA – Valley View Casino Center (W / Tommy Trash)